【Passage 1: Internal Email】
From: Olivia Grant ogrant@citymarket.com
To: Store Managers
Date: March 15
Subject: New Customer Loyalty Program
Dear Managers,
Starting April 1, we will launch the CityMarket Rewards Program. Customers will earn points for every purchase and can redeem them for discounts or exclusive items.
Each store is responsible for explaining the program at checkout and ensuring promotional posters are displayed. Training materials will be sent on March 25. Please confirm with your staff that they complete the training by March 31.
Best,
Olivia Grant
Marketing Director
【Passage 2: News Article】
City Daily Business — April 2 Edition
CityMarket officially introduced its new loyalty program yesterday. According to company representatives, the program aims to increase customer retention by offering rewards for purchases.
Competitor ShopMax already has a similar program, which gives members immediate discounts instead of points. Analysts believe that while CityMarket’s system encourages repeat visits, ShopMax’s program may appear simpler to customers.
Both companies are expected to expand their marketing campaigns aggressively in the coming weeks.
【Passage 3: Online Forum Post】
Posted by: ShopperLily — April 3
I joined CityMarket’s new program this week. The cashier explained it pretty well, but I wish the posters in the store had more details. I had to ask a lot of questions.
Also, I noticed ShopMax is advertising everywhere about their instant discounts. Honestly, that seems easier to understand than collecting points. Still, I’ll give CityMarket’s program a try for now and see if it’s worth it.
❓ Questions
Q1. According to the email, when should training materials be distributed?
A. March 15
B. March 25
C. March 31
D. April 1
Q2. What are store managers required to do before March 31?
A. Launch the rewards program
B. Confirm that staff completed training
C. Put up posters in stores
D. Submit customer feedback
Q3. What feature makes ShopMax’s program different from CityMarket’s?
A. It offers exclusive items.
B. It provides instant discounts.
C. It requires membership fees.
D. It tracks customer purchase history.
Q4. In the news article, what advantage does CityMarket’s program provide?
A. It is easier to use.
B. It allows faster checkouts.
C. It encourages repeat visits.
D. It offers lower prices overall.
Q5. What complaint does the forum user mention about CityMarket’s program?
A. Staff could not answer questions.
B. Posters lacked sufficient detail.
C. Customers did not receive points.
D. The online system was difficult to use.
Q6. What can be inferred about the forum user’s attitude?
A. They strongly prefer ShopMax’s program.
B. They are undecided but willing to try CityMarket’s program.
C. They have already stopped using CityMarket’s program.
D. They think both programs are equally bad.
Q7. According to all three passages, when did the CityMarket Rewards Program officially begin?
A. March 15
B. March 25
C. March 31
D. April 1
Q8. Why were training materials sent to stores before March 31?
A. To prepare employees before the launch
B. To advertise the program to customers
C. To compare with ShopMax’s program
D. To encourage early customer sign-ups
Q9. What does the forum user imply about ShopMax’s advertising?
A. It is less noticeable than CityMarket’s.
B. It makes the program seem simple.
C. It focuses on exclusive rewards.
D. It does not attract many customers.
Q10. Which statement is supported by all three passages?
A. CityMarket’s program was delayed.
B. Posters about the program were not displayed.
C. ShopMax has a competing loyalty program.
D. Customers are satisfied with CityMarket’s program.
✅ 解答・詳しい解説（対象スコア付き）
Q1. 正解：B（March 25）
対象スコア：700点以上
👉 Passage 1 に「Training materials will be sent on March 25」と明記。
Q2. 正解：B（Confirm training）
対象スコア：750点以上
👉 メールに「Please confirm staff complete the training by March 31」とある。
Q3. 正解：B（Instant discounts）
対象スコア：800点以上
👉 Passage 2 に「ShopMax … gives immediate discounts instead of points」と明示。
Q4. 正解：C（Encourages repeat visits）
対象スコア：850点以上
👉 Passage 2 「system encourages repeat visits」。
Q5. 正解：B（Posters lacked detail）
対象スコア：800点以上
👉 Passage 3 に「wish the posters … had more details」と不満が述べられている。
Q6. 正解：B（Undecided but willing to try）
対象スコア：850点以上
👉 「Still, I’ll give CityMarket’s program a try for now」と明記。
Q7. 正解：D（April 1）
対象スコア：900点以上
👉 メール・記事・投稿すべてで開始日は April 1。
Q8. 正解：A（Prepare employees before launch）
対象スコア：900点以上
👉 訓練は顧客対応のためで、宣伝目的ではない。
Q9. 正解：B（Makes the program seem simple）
対象スコア：850点以上
👉 Passage 3 「that seems easier to understand than collecting points」。
Q10. 正解：C（ShopMax has a competing program）
対象スコア：950点以上
👉 すべての文章で「ShopMax の loyalty program」について触れている。
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